Driven by his long held belief that there’s “no glory in mediocrity,” Josh Painter found himself at a powerful crossroads in mid-2008. Though he had established himself as a successful loan originator in his longtime hometown of Temecula, California – South Riverside County’s premier winemaking region – he realized that he was earning a fraction of what the real estate agents he worked with made on any given deal while doing three times as much work.
When he decided to bring his license to the local Keller Williams office, he was broke and behind on his rent and car payment. He had $60 to his name. Painter held an open house the next day and immediately wrote a client’s offer on the property – and by the end of the year, he was closing a handful of deals a month, debt free and engaged in an exciting new career that would change the course of his life.
At a time when everyone was fearful because of a weakening market, he looked beyond the headlines to find dynamic opportunities. Because of dropping property values, there were hundreds of buyers who could never buy homes before who finally could. “I woke up every morning driven to help these people,” says Painter, who launched his own company, Pacific Lifestyles Realty, in 2010. “I knew that if other agents could do well in this business, there was no reason I couldn’t succeed.”
That philosophy proved to be a catalyst – and ultimately an understatement, as he rapidly built a clientele (at Keller Williams and later at Century 21) by conducting open houses, advertising other agent’s listings on Craigslist and drawing on a base of people he knew for referrals. After months of steady sales, Painter developed a larger vision of his potential via a group of investors in San Diego (his birthplace and original hometown) who connected with him to help them buy homes in the down market and flip them.
Beyond his engaging personality and dedication to the needs of his clients, one of the main reasons Painter has risen so far so quickly is the fact that he is deeply passionate about and connected to his home city Temecula, where he and his wife and teenage son and daughter live in the Redhawk community. Having lived there his whole adult life, he understands the multitude of reasons people (and an increasingly younger family demographic) gravitate to the area.
“My personal 10-15 year vision is to make Pacific Lifestyles Realty the pre-eminent broker in Riverside and San Diego counties,” he adds, “while my daily goal remains pursuing my desire to provide state of the art customer service to everyone I come in contact with, adding more value to their lives and leaving them with more than they had when I arrived. I thoroughly enjoy that exciting feeling of handing keys to a new homeowner and knowing that I have helped them move on to the next phase of their lives with personal care and efficiency.”